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Research papers

Tracking doctor attitudes in an attempt to help forecast new product performance

This paper describes the development of using Medilink's General Practitioner panel to track attitudes and prescribing intentions over time and using the data derived as a basis for forecasting new product performance. Medilink's 'on-line',...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Peter Barton, Terry Hardy
Company: GSK
June 15, 1987
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Citation

Barton and Hardy (1987a, June 15). Tracking doctor attitudes in an attempt to help forecast new product performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-doctor-attitudes-in-an-attempt-to-help-forecast-new-product-performance


Research papers

Doctors and prescribing

This paper suggests that pricing decision-making should encompass the attitudes and prescribing motivations of doctors - not merely towards our projected marketing platform in the context of directly competitive pricing but also in the macro sense...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Roger Western
June 15, 1987
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Citation

Western, R. (1987a, June 15). Doctors and prescribing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/doctors-and-prescribing


Research papers

General practitioners' price awareness in the asthma market

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Christine McCann
June 15, 1987
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Citation

McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market


Research papers

Demand protection for bulk drugs

This paper is based on a study sponsored in 1984 by one of the clients of Operations Research Group. The broad objective of the study was to identify viable bulk drugs for manufacture and to estimate the gap between future requirement and indigenous...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: S. Rajagopal
Company: Operations Research
June 15, 1987
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Citation

Rajagopal, S. (1987a, June 15). Demand protection for bulk drugs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/demand-protection-for-bulk-drugs


Research papers

European pricing development's to 1990

This paper will cover only the five largest retail pharmacy markets: France, West Germany, Italy, Spain and the UK. Furthermore, a major part of the paper will be devoted to an analysis of the past - 1980 onwards - for it is from an analysis of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Ian Robert John
June 15, 1987
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Citation

John, I. R. (1987a, June 15). European pricing development's to 1990. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/european-pricing-development-s-to-1990


Research papers

The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products

The objective of this paper is to explain the use of micro- simulation models in different types of marketing problems. When and how should they be used, what are the practical requirements of such surveys and what sort of solutions to marketing...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Ingrid Leyssens
Company: Marplan Forschungsgesellschaft mbH
June 15, 1987
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Citation

Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-micro-simulation-models-in-the-development-and-positioning-of-new-and-existing-pharmaceutical-and-o-t-c-products


Research papers

The price formation method for medicinal specialties used in Italy

Evolution of the regulations governing price control and formation for medicinal specialties in Italy during the last 60 years and further outlook in the medium term. Detailed reconstruction of the statistic-mathematical price calculation method used...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Paolo Loreti, Mario Racco
June 15, 1987
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Citation

Loreti and Racco (1987a, June 15). The price formation method for medicinal specialties used in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-price-formation-method-for-medicinal-specialties-used-in-italy